Colombia Joins Brazil, Argentina, Peru, Costa Rica Smashing Business Tourism Records, Why It’s Set to Dominate Latin American MICE Tourism Industry, New Update is Here

Colombia has officially joined Brazil, Argentina, Peru, Costa Rica, and Panama in smashing business tourism records, signaling its rise as a dominant player in Latin America’s MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism industry, Here is a new update.

With rapid infrastructure investments and strategic policy updates, Colombia is transforming its tourism landscape, making it an attractive destination for international business events. The country’s growing appeal is evident in its remarkable growth, and it’s clear that Colombia is set to lead Latin America’s business tourism surge.

As Colombia joins the ranks of other regional heavyweights, its enhanced offerings in business travel, sustainable practices, and modern venues position it for continued success. This surge is part of a broader regional trend where countries like Brazil, Argentina, Peru, Costa Rica, and Panama are also experiencing significant growth in the MICE sector, yet Colombia’s investments set it apart as a rising leader.

Latin America is witnessing a rapid growth in its business tourism sector in 2025. Countries across the region have been making significant investments in infrastructure, improving policies, and focusing on sustainability to attract more international events, conferences, and business travelers. From Brazil to Costa Rica, each country is working hard to become a top destination for global corporate events. This article explores how different countries in Latin America are stepping up their efforts to boost business tourism, creating exciting opportunities for international travelers.

Brazil has long been one of the most important countries in Latin America for tourism, and its business tourism sector is growing rapidly. In 2025, Brazil is positioning itself as a prime location for international conferences and business events. One of the key reasons for this growth is the country’s investments in infrastructure, including airport and hotel expansions, to accommodate the rising demand for business events.

A notable development in Brazil is the government’s decision to postpone the reinstatement of tourist visa requirements for citizens from countries like the United States, Canada, and Australia until 2025. This move is designed to make it easier for international business travelers to visit the country and attend major conferences. Additionally, Brazil has continued to improve its public transportation and digital infrastructure, which further enhances its appeal as a business tourism destination.

Brazil’s business tourism is also supported by world-class venues in cities like São Paulo, Rio de Janeiro, and Brasília, which host major international trade shows, conventions, and corporate gatherings. Brazil is not only attracting business travelers with its modern infrastructure but also with its rich culture, making it a destination where business meets pleasure.

Mexico is another country seeing significant growth in its business tourism sector in 2025. The country’s economy has remained stable, with a projected growth rate of 0.5% for 2025. This stability is boosting confidence among business travelers and investors alike. Mexico’s economic strength, combined with its strategic location and modern infrastructure, makes it a top choice for international conferences and business events.

One of the most exciting developments in Mexico is the planned investment of $1 billion by Salesforce over the next five years. This investment will focus on expanding the company’s operations in Mexico, including building a new office in Mexico City and a Global Delivery Center that will serve clients across the Americas. This expansion will drive demand for business tourism, as professionals from around the world travel to Mexico for events and meetings.

Furthermore, Mexico has been actively improving its transportation network and connectivity, ensuring that cities like Mexico City, Monterrey, and Cancun are easily accessible for international business travelers. The country’s commitment to enhancing its infrastructure is paired with its growing reputation as a hub for business events and exhibitions.

Argentina is also making strides in boosting its business tourism sector in 2025. The country is focusing on policy reforms that make it easier for international travelers to attend business events. One of the most significant changes is Argentina’s decision to lift visa requirements for Chinese citizens who hold valid U.S. entry visas. This move is expected to make Argentina a more accessible destination for business travelers from Asia, particularly for events in Buenos Aires and other major cities.

In addition to policy changes, Argentina is working to improve its tourism infrastructure to accommodate the growing number of international business travelers. The country is expanding its convention centers, hotels, and transportation networks to better serve corporate clients. Buenos Aires, with its vibrant culture and world-class venues, remains the country’s top destination for business tourism, hosting numerous international trade shows, conferences, and corporate meetings each year.

Argentina’s focus on improving its tourism policies and infrastructure, combined with its strong cultural and economic ties to global markets, positions it as a growing player in the business tourism sector.

Colombia is rapidly becoming a key destination for business tourism in Latin America. In 2025, the country has been focusing on sustainability as a central aspect of its business tourism strategy. Colombia is committed to integrating regenerative tourism practices into its business events, ensuring that they leave a positive and lasting impact on local communities.

The country’s growing reputation for sustainability is paired with its modern infrastructure, including new airports, convention centers, and hotels designed to accommodate business travelers. Cities like Bogotá, Medellín, and Cartagena are becoming more attractive to international event organizers, thanks to their combination of world-class venues, rich cultural heritage, and commitment to sustainability.

Colombia’s regional tourism strategy is also helping boost its business tourism sector. By promoting different regions of the country for business events, Colombia offers a diverse range of experiences for corporate travelers. Whether it’s the Caribbean coast for large-scale conferences or the Andean region for smaller business retreats, Colombia is positioning itself as a versatile destination for all types of business events.

Peru is another Latin American country that has seen growth in its business tourism sector. The country’s rich archaeological sites and cultural heritage make it an attractive destination for business events that combine work with leisure. Peru is leveraging its ancient history, including landmarks like Machu Picchu, to offer unique incentive travel experiences for corporate groups.

Peru’s tourism sector is well developed, and the government is actively investing in the expansion of convention centers and business event facilities. Lima, the capital city, is quickly becoming a popular destination for international business conferences and exhibitions, offering a mix of modern infrastructure and cultural attractions.

With a focus on combining business tourism with cultural experiences, Peru is attracting more international businesses looking for unique destinations for their corporate events. The country’s vibrant food scene, historic sites, and strong business environment make it an ideal location for business tourism in 2025.

Costa Rica’s natural beauty, including its rainforests, beaches, and volcanoes, provides a stunning backdrop for corporate retreats, incentive trips, and conferences. In addition to its commitment to sustainability, the country offers top-notch meeting facilities and excellent connectivity, making it an attractive option for international business travelers.

Panama continues to grow as a regional leader in business tourism. In 2025, the country is capitalizing on its strategic location as a hub for international trade and travel. The Panama Canal, which connects the Atlantic and Pacific Oceans, remains a key factor in Panama’s status as a business tourism destination.

The country is also improving its infrastructure, with new convention centers and hotels designed to accommodate large-scale international business events. Panama’s connectivity, with direct flights to major cities in North and South America, makes it a convenient choice for corporate travelers. The country’s growing reputation as a business-friendly destination is helping to drive its business tourism growth.

Uruguay is also focusing on inclusivity, with Montevideo being recognized as an LGBTQ+-friendly city. This focus on inclusivity makes the country attractive to a diverse range of international business travelers. Uruguay’s stable economy, business-friendly environment, and modern infrastructure make it a growing destination for business tourism in Latin America.

Colombia, a country known for its rich history, diverse landscapes, and dynamic culture, has emerged as one of the most exciting destinations in South America. From the colonial streets of Cartagena to the lush coffee-growing region, Colombia offers something for every type of traveler. Whether you’re looking to explore bustling cities, relax on pristine beaches, or immerse yourself in nature, Colombia is a country that promises unforgettable experiences.

Colombia enjoys a tropical climate, with temperatures remaining fairly consistent throughout the year. However, there are two distinct seasons to keep in mind: the dry season and the rainy season. The dry season, which runs from December to March, is considered the best time to visit for outdoor activities and beach vacations. For those looking to experience Colombia’s vibrant festivals, such as the Feria de las Flores in Medellín, plan your trip for the August rainy season when the country is alive with music and celebration.

Colombia’s diverse regions boast an array of unique attractions that cater to all kinds of travelers. Here’s a look at some of the country’s most iconic destinations.

Cartagena, with its UNESCO World Heritage-listed Old Town, is one of Colombia’s most popular tourist destinations. The city’s history comes alive in its colorful streets, ancient walls, and impressive forts. Visitors can stroll through the cobblestone streets of the Walled City, visit the Castillo de San Felipe de Barajas, or unwind on the beautiful beaches of Playa Blanca. Cartagena also boasts a lively culinary scene, with fresh seafood dishes and international flavors, making it a perfect blend of history, culture, and relaxation.

Bogotá, Colombia’s high-altitude capital, offers a combination of modern attractions and historical sites. Visitors can explore the cobblestone streets of La Candelaria, where colonial buildings meet vibrant street art. The Gold Museum (Museo del Oro) is one of the city’s must-see attractions, showcasing the country’s rich indigenous history. Monserrate Hill provides breathtaking views of the city and is an excellent spot for hiking and sightseeing. Bogotá’s vibrant dining scene, with a mix of local and international cuisine, also attracts food lovers from around the globe.

For nature enthusiasts, Tayrona National Park is one of Colombia’s most stunning natural reserves. Located on the Caribbean coast, Tayrona is home to diverse ecosystems, including tropical forests, coral reefs, and beautiful beaches. The park is also home to the indigenous Tayrona people, whose cultural heritage can be explored during hikes and excursions. Hiking to the ruins of Pueblito and relaxing at beaches like Cabo San Juan are highlights for many visitors.

The Coffee Triangle, also known as Eje Cafetero, is a UNESCO World Heritage region that offers a unique glimpse into Colombia’s coffee culture. The towns of Armenia, Manizales, and Pereira are surrounded by lush coffee plantations, and visitors can take tours to learn about the coffee production process. The area is also home to stunning landscapes, including the Cocora Valley, where the world’s tallest wax palms grow, creating a picturesque backdrop for outdoor activities like hiking and horseback riding.

San Andrés Island, located in the Caribbean Sea, offers a perfect tropical escape with its crystal-clear waters and white-sand beaches. The island is ideal for water sports such as snorkeling, diving, and kite surfing. Its rich history and blend of Afro-Caribbean culture make it a fascinating destination to explore. Visitors can enjoy the vibrant nightlife, dine on local seafood, and explore nearby cays and reefs.

Colombia’s hotel scene has something for everyone, from luxury resorts to budget-friendly accommodations. Whether you’re looking for a beachfront retreat or a boutique hotel in the heart of the city, Colombia’s hospitality offerings are both varied and affordable.

Colombia boasts some incredible luxury hotels, particularly in cities like Cartagena, Medellín, and Bogotá. In Cartagena, the Casa San Agustín is a beautiful colonial-style hotel offering elegance, comfort, and proximity to the historic Old Town. In Medellín, the Charlee Hotel provides a modern, stylish stay with stunning views of the city. In Bogotá, the JW Marriott offers world-class service and amenities, perfect for both business and leisure travelers.

For travelers on a budget or looking for mid-range accommodations, Colombia offers a wide range of options that provide great value. In Medellín, the Poblado area is home to numerous affordable yet comfortable hotels. In Bogotá, neighborhoods like Chapinero and Zona T offer a variety of budget-friendly options without sacrificing comfort. In cities like Cali and Santa Marta, you’ll find a mix of charming guesthouses and hostels that cater to backpackers and budget-conscious travelers.

Colombia’s Airbnb market has experienced significant growth, particularly in popular cities like Medellín, Cartagena, and Bogotá. Whether you’re looking for a luxurious apartment in the heart of the city or a cozy house in the countryside, Airbnb offers diverse options for all types of travelers.

In Medellín, neighborhoods like El Poblado and Laureles are popular for short-term rentals, offering everything from modern apartments to traditional Colombian homes. In Cartagena, beachfront properties are particularly popular, offering stunning ocean views and easy access to the city’s top attractions. Bogotá offers a mix of urban apartments and quiet, residential areas for those looking for a more local experience.

In addition to the well-known cities and destinations, Colombia has several emerging spots that are becoming increasingly popular for Airbnb rentals. Guatapé, a colorful town near Medellín, offers Airbnb properties with stunning views of the iconic El Peñol rock. San Andrés Island’s vacation homes and beach bungalows provide an idyllic setting for those looking to escape to paradise.

Colombia’s rich culture, history, and natural beauty provide a wealth of activities for all types of travelers. In addition to the must-see attractions, Colombia offers a wide range of experiences that showcase the country’s vibrant culture.

Visit the National Museum in Bogotá, take a salsa lesson in Cali, or explore the historic streets of Cartagena’s Old Town. Colombia’s festivals, like the Carnival of Barranquilla and Medellín’s Flower Festival, offer a chance to experience the country’s lively music and dance culture.

Colombia is home to some of the world’s most stunning natural landscapes, from the Andes mountains to the Amazon rainforest. Hiking in the Cocora Valley, snorkeling in Tayrona National Park, or visiting the Lost City of Ciudad Perdida are just a few examples of Colombia’s adventure tourism options.

For wildlife lovers, Colombia offers opportunities to see some of the world’s most diverse ecosystems. The Amazon region is home to unique wildlife, and the country’s national parks protect a wide range of species, including endangered birds and amphibians. Eco-tourism initiatives focus on sustainable travel while preserving Colombia’s natural beauty.

As the world of business tourism evolves, Colombia is emerging as a top destination for meetings, incentives, conferences, and exhibitions (MICE) in Latin America. In recent years, the country has experienced a surge in international business events, competing with regional powerhouses like Brazil, Argentina, and Mexico. This growth is not by chance. Colombia’s robust infrastructure, government support, and commitment to sustainability are making it a go-to hub for global MICE events. With the country’s focus on innovation and world-class venues, Colombia is set to dominate the Latin American MICE industry in the coming years.

In 2024, Colombia ranked third in Latin America for international meetings, with a 10.6% increase in events from 103 in 2023 to 114 in 2024. This surge is a direct result of strategic investments in the country’s infrastructure and a growing reputation as a safe and attractive destination for global conferences and exhibitions. Cities like Bogotá, Medellín, and Cartagena are leading the charge, each offering state-of-the-art venues and a variety of services to meet the demands of international business travelers.

The country’s rise in the MICE rankings highlights its growing influence in the region and on the global stage. Colombia’s commitment to business tourism is evident in its consistent efforts to improve facilities, make travel easier, and position itself as a hub for international events. The country’s MICE tourism growth aligns with Latin America’s broader trend of strengthening its position in the global business travel market.

One of the key reasons behind Colombia’s success in the MICE sector is its modern infrastructure. Major cities have invested heavily in building and upgrading convention centers, hotels, and transportation systems to ensure that they can host large-scale business events seamlessly.

Medellín, known for its transformation from a troubled past to a thriving, innovative city, is home to the Plaza Mayor Convention Center. This venue has hosted several high-profile events, such as Colombiatex and ColombiaModa, cementing the city’s reputation as a business tourism hotspot. Medellín’s modern infrastructure, coupled with its cultural and technological advancements, makes it a prime location for MICE events.

In addition to these large venues, the country is home to a wide range of hotels and Destination Management Companies (DMCs) that cater specifically to the needs of MICE travelers. These hotels and companies provide tailored services, from transportation and logistics to event management and conference coordination, ensuring that each business event runs smoothly.

Sustainability has become a cornerstone of Colombia’s MICE industry, with Bogotá leading the charge in integrating green practices into its event management strategies. In 2025, Bogotá launched a comprehensive program aimed at training local tourism service providers in sustainable event management. This initiative is backed by Colombia’s Ministry of Commerce, Industry, and Tourism, Fontur (the Colombian tourism fund), and Externado University. The program aims to improve the competitiveness of Bogotá’s MICE sector while promoting eco-friendly practices that can be replicated throughout Latin America.

The economic impact of Colombia’s MICE tourism is growing at a rapid pace. In 2024, Bogotá alone hosted 78 business tourism events, contributing significantly to the local economy. On a national level, the MICE market in Colombia was valued at USD 3.35 billion in 2024, with projections showing a rise to USD 7.44 billion by 2033. This growth is set to continue, with the sector expanding at a compound annual growth rate (CAGR) of 9.28%.

The Colombian government’s efforts to promote MICE tourism have contributed to this success, with policies designed to make the country an attractive destination for international business events. These policies have focused on improving infrastructure, simplifying visa processes, and providing financial support for event organizers. As the country continues to invest in its MICE sector, it is well-positioned to capitalize on the increasing demand for business events in Latin America.

What sets Colombia apart from other MICE destinations in Latin America is its diversity and range of offerings. Beyond the typical convention centers and hotels, Colombia offers unique experiences for business travelers looking to mix work with pleasure. Cities like Medellín and Cartagena provide a blend of modern amenities and historical charm, while regions like the Coffee Triangle offer scenic backdrops for corporate retreats and incentive trips.

Colombia’s rich cultural heritage, vibrant festivals, and natural beauty make it a perfect destination for incentive programs and post-event leisure activities. Business travelers can explore the colorful streets of Cartagena, relax on the beaches of San Andrés, or hike through the lush forests of Tayrona National Park—all while enjoying world-class services and amenities tailored to the MICE industry.

Technology has played a crucial role in the growth of Colombia’s MICE industry. The country has invested heavily in digital infrastructure, ensuring that venues are equipped with the latest technology for virtual meetings, hybrid events, and seamless connectivity. This focus on technology makes Colombia an attractive destination for global businesses looking to host innovative, tech-driven events.

Medellín, in particular, has embraced technology, positioning itself as a smart city with cutting-edge solutions for business travelers. The city’s digital infrastructure supports high-speed internet, virtual meeting platforms, and smart event management systems, making it an ideal location for tech-savvy businesses.

Colombia’s MICE sector is not only growing on its own but also benefiting from regional collaboration. The country is part of the Latin American MICE network, which includes major players like Brazil, Argentina, and Peru. This regional cooperation has created a competitive environment where Latin American countries are working together to promote the region as a top business tourism destination.

Colombia’s role in this collaborative effort is significant. With its growing infrastructure, focus on sustainability, and commitment to technological innovation, Colombia is emerging as a key player in the Latin American MICE market. As the country continues to improve its offerings, it will become an even more attractive destination for international business events, further solidifying its position as a regional leader.

Colombia is on track to become one of the leading MICE destinations in Latin America. With its modern infrastructure, sustainable event management practices, and unique offerings, the country is quickly gaining a reputation as a premier destination for international business events. As Colombia continues to invest in its MICE sector and collaborate with other Latin American nations, its influence in the global business tourism market will only grow.

In 2025 and beyond, Colombia is poised to dominate the Latin American MICE industry, attracting more international meetings, conferences, and exhibitions each year. Whether you’re a business traveler, an event organizer, or a company looking to host a corporate retreat, Colombia offers everything you need for a successful and memorable MICE experience. As the country continues to innovate and improve its offerings, it will remain at the forefront of business tourism in Latin America for years to come.

Colombia is a country that offers something for everyone. Whether you’re a history buff, an adventure seeker, or simply looking to relax on a beautiful beach, Colombia has it all. With its stunning landscapes, vibrant cities, and rich culture, Colombia is undoubtedly one of the most exciting destinations in South America in 2025. With an ever-growing hospitality sector and more options for accommodation, including Airbnb and boutique hotels, there’s no better time to explore this beautiful country. So pack your bags and get ready for an unforgettable journey through Colombia!

In 2025, Latin America is seeing significant growth in its business tourism sector, driven by strategic investments, improved infrastructure, and a focus on sustainability. From Brazil’s infrastructure upgrades to Costa Rica’s emphasis on eco-friendly practices, countries across the region are positioning themselves as top destinations for international business events. The region’s diverse offerings, including cultural heritage, modern facilities, and stunning natural landscapes, make it an attractive option for businesses looking to host meetings, conferences, and corporate retreats.

As Latin America continues to invest in its tourism infrastructure and promote its business-friendly environments, it is poised to become an even more important player in the global business tourism market.